Social Media Marketing Life Science Journal -Myassignmenthelp.Com

Question: Discuss About The Social Media Marketing Life Science Journal? Answer: Introduction The following paper will be discussed mainly on the marketing strategy of the ebikes oe the electric bicycles. In the modern era dominated by technology, it is highly expected that the human beings always crave for more. They want to get the more benefits from the technological devices. These devices help them to move faster in the busy roads. The ebikes or the electric bicycles are such innovations indeed. These ebikes are run by the electric motor. These vehicles are definitely heavier than the other vehicles. There are several types of ebikes available all over the world now. The electric motor that is used in this context is sometimes small in size and sometimes larger. The popularity of these ebikes has grown with time. Nowadays many people are fond of using the ebikes properly. There are some other names given to these ebikes such as power bikes and booster bikes. The batteries of these ebikes can be recharged as needed. The companies which produce these ebikes must go through a proper marketing strategy so they can attract the customers towards them. Overview of the organizations The journey of this organization began in the year 2007. The beginning of the organization started in a way when an engineering firm that was based in Australia began their dream of building a custom bike frame (Dillengerelectricbikes.com.au, 2018). They wanted to build it from the rods made by stainless steel. The complex arrangements took a long time to make it. Suddenly, an idea of motorizing this bike came to their minds. The firm was an engineering one and this idea did not seem to be an impossible one for them. They had been successful in framing a proper bike that looked like to be a vintage model indeed. They had a proper client base in the region. They decided to show these models to them. A time had come when the company had been completely engaged in producing the ebikes completely. The location of the company is at Queensland in Australia (Dillengerelectricbikes.com.au, 2018). The company had seen its growth by the sale of their innovative products like the electric bikes . They have always thrived for the innovation of the new and better maintained bike models (Rose, 2012). It has been observed that the sale of Dilenger had not been up to the proper mark as expected. This strategy of the company had stunted their growth rates. This is why they had to focus on the more production of their goods (Dillengerelectricbikes.com.au, 2018). These products at first did not seem to be proper and reliable for the products Bulls ebikes Bulls ebikes has been one of the most successful electric bike companies in the United States (www.bullsebikes.com, 2018). They are of the opinion that the relative factors in the daily lives like the parking for the hunting and daily traffic jams in the roads. They had built their company with the view to relieve the stress of their customers. The company aimed to make the lives of their customers full of fun by providing them the proper transportation (Rose, 2012) They wanted to bring in the market some products by which their customers could travel to places where they could not go by normal bicycles or on foot. The company was set up in the year 2010. The headquarter of this organization is at San Diego in California (www.bullsebikes.com, 2018). They are the manufacturers of ebikes for a long time now. Marketing strategies The companies have adopted some important strategies to cater to the increasing demands of the customers (Sundar Balaji Kumar, 2014). The companies have thought of introducing the free electric bikes that will be helpful in many cases for many people indeed. This can be put in as a non-durable product. They must adopt some product strategies like:- This is completely a shopping product (Jobber Ellis-Chadwick, 2012). The product can be run by free electricity. It will be easier for the rural people to purchase and use it. This can be used for exercise and as a generator of electricity. The battery should be maintenance free (Jobber Ellis-Chadwick, 2012). The batteries could be charged with the USB ports on plug points. Customer value The customer value proposition has been a very important thing in the business operations for both the companies (Wilson et al., 2016). While the aim of the Bulls ebikes has set their aim to provide the adventure seekers through their bikes, it has to be kept in mind that they should help the poor people as well as a part of their corporate social responsibility (Carroll, 2015). They can help the poor people and give the same amount of value to their poor customers as much as the rich ones. Target market segmentation The segmentation market can be based on the four sections and they are geographic, demographic, psychographic and socio-economic. The geographic focus should be put on the areas where the electricity prices are too high indeed (Weinstein Cahill, 2014). The people who are mainly youngsters should be the main target market for the companies. They should aim to pull the young boys towards them. The income levels should be the lower and middle income levels. They should be able to afford those products (Weinstein Cahill, 2014). The free electric bikes should be given to the people in these areas because they want it to provide the people the best opportunities to thrive themselves and use the best technological facilities within the country (Weinstein Cahill, 2014). Four Ps or Marketing mix The promotion of the products should be done properly. They should promote the products all over the country by showing their benefits (Khan, 2014). The companies will probably like to put its focus on the eco-friendly energy indeed. This would be helpful for the customers indeed. Both the companies should try to use the social media for the better spreading of the messages indeed (Khan, 2014). The universal energy can be accessed through using the electric bikes. Price The price of the products should be kept at a level that all the people from different economic backgrounds can be able to afford that (Khan, 2014). The EMI rates should be slashed down for the benefit from the customers end. The companies can provide good financial schemes for the advantage of the customers. As the economy of Australia and USA is different, both the companies should try to keep the prices according to the per capita income and GDP of the countries (Kubiszewski et al., 2013). Place The products should be sold at different areas in the country. Both the companies should set up some regional outlets from where the customers will be able to buy their favorite products (Khan, 2014). They should be actively present in the online shopping (Luo, Ba Zhang, 2012). Customers should be able to buy, share their feedback and report their problems through internet. Product The product i.e. the free electric bikes would be very much customer friendly and environment friendly. The products should be cost effective and be able to increase the market share indeed Market entry Both the companies like the Bulls ebikes and Dilenger Electric Bikes- Gold Cast have adopted for the market entry in the new market zones. It is a very common notion that Europe has a great demand for the technologically sound things. The retailers should be able to provide the best electric bikes to their target customers that would meet their requirements (Laufs Schwens, 2014). The companies will try to capture the European market because it would enhance their organizational productivity. The Dilenger Electric Bikes should introduce new programs in which they would focus on their products of electric bikes. They should be very much active in the social media platforms like Facebook, Instagram, Twitter and others (Saravanakumar SuganthaLakshmi, 2012). If the number of followers increase, this will be very much beneficial for them. They should take up the foreign direct investment (FDI) policies to expand their markets in Europe and Asia (Laufs Schwens, 2014).. The demands of their target market segments should be met by both Delinger Electric Bikes and Bulls ebikes. These things would be very much beneficial for them to gain the customer loyalty. The use of technology is a very important thing as Delinger Electric Bikes is an engineering firm. They should utilize all the relevant technological tools into the production of their ebikes (Best, 2012). Conclusion This paper can be concluded by saying that ebikes have become a modern sensation. The manufacturers of ebikes have to keep in mind that the the young generation is the main target market of these vehicles. This is why they have to fulfill the requirements of them. In this scenario, they will need to adopt a strong marketing strategy that will cater to the cost-effectiveness of the companies. The issues in foreign market expansion will have to be mitigated properly. This is how they would get success by following a proper marketing strategy. References Best, R. (2012).Market-based management. Pearson Higher Ed. Carroll, A. B. (2015). Corporate social responsibility.Organizational dynamics,44(2), 87-96. Dillengerelectricbikes.com.au (2018).Australias #1 for electric bikes and electric bike kits | Dillenger. [online] Dillengerelectricbikes.com.au. Available at: https://dillengerelectricbikes.com.au/ [Accessed 2 Feb. 2018]. Jobber, D., Ellis-Chadwick, F. 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